Maslow’s Hierarchy of Needs

Human needs are a complex issue. At one level, we all have a need for food, clothing, shelter, etc. On another, when basic needs are met, we still yearn for personal growth and spirituality. Although there are many organizations that are addressing basic needs, we aim to address human needs – including the need for connection and love.

Our approach is inspired by Maslow’s Hierarchy of Needs. Maslow’s Hierarchy states that before a human is motivated to self-actualize – to be all that he or she can be – that person must have his or her basic needs met. In this blog, we outline the elements of our approach – beginning at the bottom of Maslow’s pyramid and ending at the top. 


Our first basic needs operation in the Kibera slum in Nairobi, Kenya

According to this article, it is estimated that roughly half the world’s population – 3.4 billion – lack access to basic needs. We are implementing basic needs operations in areas of high need to begin to address these issues. Currently, we donate one item of food for each product purchased. We hope to expand our operation to include other needs as we grow.

We are conducting our basic needs operations in the Kibera slum in Nairobi, Kenya. The Kibera is one of the largest slums in the world. Residents there face extreme poverty and a high unemployment rate. They were particularly hard hit economically by Covid-19. Currently, we donate one item of food for each product purchased. As we grow, we hope to expand our operation to address other needs, such as clean water, schooling, etc.


Our Kibera team making copper bracelets

In addition to lacking basic needs, much of the world’s population lacks access to adequate economic opportunities, living on $5.50 a day or less. Lack of productive economic opportunities is associated with a host of negative social behaviors – such as violent crime and drug addiction. 

We are addressing the need for economic opportunities through an economic opportunity program. Our first program is in the Kibera slum. We have a team of four craftsman and women who make our Oneness Recycled Copper Bracelet. We pay them a fair wage for their work. As we grow, we hope to employ more residents there and expand our product line, eventually building a thriving oneness economy in the Kibera and beyond.


Oneness as the basis for self-actualization

Although our basic needs may be met, it is clear that there is often something missing in our lives. We have a deep need to be loved, understood, and heard. For example, consider human behavior on social media. Although the connections established there may be superficial, it points to a deep desire in us to be accepted and heard. We believe that this yearning comes from our true nature – oneness.

Oneness is a state of being where a person feels deeply connected to oneself, others, and the planet. While we may not experience that often in our human bodies, those who have had profound spiritual experiences point to oneness as our fundamental nature. In other words, at some level, we really ARE each other!

Our oneness movement is built on this fact. If more people wake up to this fundamental truth, we can begin to effect real change in ourselves and the planet. Imagine a world where people truly care for one another as they do for themselves and their family! Many problems that seem intractable could be solved. We are aiming to build such a movement to harness humanity’s diverse skills in the service of higher good – the health and welfare of ourselves and the planet.


We are the first business using the idea of oneness to address basic needs and economic inequality. We are building a oneness economy in the Kibera slum in Nairobi, Kenya. You can support our mission of spreading the positive impact of oneness through the purchase of our products below.